Welcome to PropertyFox. We’re a young tech company improving the way South Africans buy and sell property. Established in 2016 by our founders Crispin Inglis and Ashley James, investors Andrew Johnston, Jesse Hemson-Struthers and David Gibbons. PropertyFox has re-explored the real estate landscape in South Africa (SA) with a view to offer a more affordable and professional alternative to what South Africans have become used to.
Property sale commission rates in South Africa have hovered between 5-7% for a long time which is generally considered to be quite high by international standards. So we decided to embrace tech advancements and have redesigned the sales model to a point where we are able to offer sellers the opportunity to sell for as little as 1.5% commission on transfer (excluding VAT). While we appreciate that some people are still happy with the traditional methods of buying and selling we believe there is a big market out there waiting for a less-expensive alternative with better and more consistent service delivery to each individual client.
What makes us special is that while we offer a substantial saving on sale costs, our business structure allows us to continually invest into the individual elements of the sales process. For example, our photographers are all professional freelance photographers allowing us to showcase homes professionally. Our pre-sales team are all experienced marketing gurus whose core focus is on giving your home the best possible exposure while our post sales team have intricate understanding of our purchase agreements and negotiations.
Neither of our founders are new to the SA business climate – Ashley is a young entrepreneur whose early days were kept busy by starting a successful online sushi business that he built from scratch and eventually sold. Crispin completed his MBA at UCT and Cornell University then spent two years working for a property investment firm before Ashley and him settled on PropertyFox.