Welcome to PropertyFox, South Africa’s leading digital estate agency. PropertyFox was born in 2016 courtesy of co-founders Crispin Inglis and Ashley James. They shared a vision to create a digital residential real estate agency that centered around embracing the data-driven digital world we live in today, and with that to improve the status quo where the industry has failed to adapt in recent years – for sellers, buyers, and agents alike. We wanted to offer an innovative residential sales experience with:
- Consistently good, professional service
- Increased accuracy in pricing
- A data-centric and centralised approach to sales
- Bigger and more effective marketing reach for all clients via major digital channels complemented by traditional elements that are still relevant and effective
- Fairer and competitive pricing
- Increased transparency for clients and agents alike
- Perpetual Innovation
Over the past 4 years, PropertyFox has grown into a national agency with sales in all 9 provinces of South Africa, supported by its head office in Cape Town. Our one-of-a-kind PropertyFox Agent interface, underpinned and driven by an incredible team of support professionals with years of real estate experience, has resulted in one of the fastest-growing real estate agent networks in the country, with all our agents operating remotely, without reliance on franchise offices.
Our proprietary sales approach enables our agents to focus more on always-on client support while being able to perform more efficiently and effectively than what South African agents have, traditionally, been used to. Our agents get to spend more time ensuring they meet our clients’ sales requirements by relying on our intuitive data-driven valuation and price monitoring support, maximum exposure marketplace integrations as well as the all-important legal support, 24/7.
Our data-centric approach means we can offer our clients transparency and accurate information to help inform their decision-making process. Our FoxPrice is consistently within 5% of sales price, and the added transparency extended to our clients allows our sellers, along with the support of our agents, to tailor a more reliable sales timeline.
Among the many industry-wide strategic relationships enjoyed by PropertyFox, the most important one is with SA Homeloans. SA Homeloans stands as a significant shareholder in PropertyFox and enables the company to deliver value add to its client base in the form of quick turnaround time on loan applications, buyer pre-qualifications, loan packages for development clients, in-house incentives to name a few.
While it’s easy to get wrapped up in talk of the critical innovation and technical advancements, at the heart of what we do are our people. We strongly believe that our tech is only as good as the agents who deliver it to our buyers and sellers. Our innovations continue to enhance our agents’ performance meaning our clients achieve the best possible price and returns for any given market, in a way that works for them.
PropertyFox is national in scope but local in flavour, thanks to our agents.