Welcome to PropertyFox, South Africa’s leading smart online real estate agent. Our founders, entrepreneurs Ashley James and Crispin Inglis, along with our esteemed team have disrupted the traditional estate agency business model with our customer-centric digital offering. Since our induction in April 2016, we have managed to keep our low commission fee of 1.5% consistent, this in turn has saved our customers up to 80% in fees.
As South Africans we’ve only ever had two options when it comes to selling a house: sell through an agent, or sell it yourself. The prior can be quite costly, often having to pay commissions of between 5-7% (ex VAT) for the process. The option of selling your home yourself, comes with it’s own obstacles, tedious admin and a lot of questions.
PropertyFox offers a new option. Essentially we do all the work, and all our sellers have to do is open the door and show their own home. For this service we charge as little as 1.5% commission or R39,990 (ex VAT) (whichever is greater).
As a forward-thinking enterprise set on changing the way South Africans buy and sell property, our unique proprietary software and systems helps coordinate the tasks of marketing and selling a property as quickly as possible while saving sellers on transaction fees. A distinctive feature of our business model is that all the information is actively shared with the seller. We handle all the logistics, scheduling and security vetting. We also make sure that we provide both our buyers and sellers with a professional, efficient, transparent, safe and cost-effective end-to-end real estate solution.
At PropertyFox, we relieve the seller of the daunting tasks that comes with marketing their homes independently. The job of selling your property is shared between our specialist team of photographers, marketers, property valuers, sales negotiators and transaction managers. The only time the seller is actively involved in marketing their home is during the viewing process. Viewings are hosted by the sellers themselves, which we consider as the ultimate personal touch, as “nobody knows your home like you do”. Sellers show their homes at a time and on a day that is most convenient to them.
Our pre-sales team comprises of our knowledgeable property advisors and dedicated property managers. Our advisory team are experts in their field. They are your first contact at PropertyFox and will inform you about property and neighbourhood trends, prices and how we work, thereafter a dedicated property manager is assigned to give your property the best possible exposure and be on call for you throughout the process.
These teams are supported by our highly effective scheduling team and legal team, with our scheduling team there to organise viewings and security vetting of potential buyers, while our legal team is there to make sure that the paperwork is in order with their intricate understanding of purchase agreements and negotiations.
In November 2017, SA Home Loans took a 49% stake in PropertyFox, a strong conviction from an established industry player in the growth potential of our firm and the future of real estate.