Virtual Realty Report 2017

Mar 6, 2018 | All, Industry, main

South Africa’s Most Hashtagged ‘Instahoods’ for 2017.

The second PropertyFox Virtual Realty report is out! Last year we released the first Virtual Realty Report for South Africa (2016), the first of its kind, where we looked deeply at Instagram activity in South Africa’s three leading cities and examined whether trends in the virtual world have any impact on real-world property prices. Although no big surprises in the findings, it was certainly interesting to look at this from a different perspective. The report was such a success that we decided to make it an annual release.

This year’s deep dive into the ‘virtual neighbourhoods’ revealed some interesting finds, for one, that insiders are loving the outliers – people are moving further away from city centres to enjoy increased space at potentially more affordable rates.

We again partnered with research house Metric to sift through some 60 000 hashtags, posts and comments from South African residents (excluding foreign accounts as much as possible).

Grab the PropertyFox full Virtual Realty Report for 2017 here or read on for our highlights.

Crispin Inglis, PropertyFox co-founder, says that 2017’s report ramps up the research, with increased insight into up-and-coming areas, year-on-year property price growth, lifestyle trends and some of the most hashtagged restaurants and bars per city.

“Cape Town is the most mentioned city once again, followed by Johannesburg and Durban. Camps Bay remained the most hashtagged hood in the country, with newcomers Hout Bay and Umhlanga coming in second and third, respectively. Sandton fell to number seven on the list from second place in 2016. Interestingly, Bloubergstrand, Soweto and Sunningdale all made the top ten list for the first time this year.”

Some key results from the survey include:

Most instagrammed cities 2017, in order:

  1. Cape Town (53% )
  2. Johannesburg (33% )
  3. Durban (14% )

The most instagrammed neighbourhoods:

Cape Town

  • Camps Bay
  • Blouberg
  • Bo-Kaap


  • Sandton
  • Soweto
  • Centurion


  • Umhlanga
  • Ballito
  • Pinetown

The top bars and restaurants:

Cape Town

  • Grand Cafe and Beach bar
  • Yours Truly
  • Kloof Street House


  • Marble
  • Shakes Bar
  • Living Room


  • Eyadini Lounge
  • The Oyster Box
  • The Unique Lifestyle

Property investors will be interested to note that areas that are enjoying more Insta attention are frequently seeing improved year-on-year average property price growth as well.

Inglis concludes, “We’re so excited to share this report with South Africa. It’s amazing how much insight can be gleaned from a social platform and how closely it corresponds to the current property market trends in play.

Grab the PropertyFox full Virtual Realty Report for 2017 here, and let us know your thoughts.

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